Does your startup or small business have a mission statement? The purpose of a mission statement is to let people know what your company does – your customers and employees.
Studies have shown employees who believe their employer’s work is meaningful are 68% more engaged and productive.
A great mission statement is simple, and it can make you memorable. Below is why you need a useful and valuable company mission statement.
They Set You Apart
The point of a mission statement is to let others know what drives your business; however, you don’t want to be generic. Otherwise, your statement will sound just like everyone else’s. Be specific.
A great mission statement is unique to your company. What is it your business really does? And what do you hope to do? It blends reality and optimism together.
They Tell a Story
Your story must be plausible, and revolve around why you exist, how you treat your employees (temps, interns, traditional staff), and why you do what you do.
They can reflect your short term or long term goals – but choose only one. It sounds simple, but communicating it effectively to your audience can be tricky.
Make it succinct and to the point. Keep it between 1-2 sentences. For instance, Nike’s mission is summed up in one sentence: “To bring inspiration and innovation to every athlete in the world” – to them everyone is an athlete.
They Provide Value
Part of running a successful startup or small business is being able to give value through your products or services.
You need to communicate the value you can provide your potential customers with your mission statement. What is your mission, your purpose, the drive behind running your company? Include it in your mission.
Readers should take away why your company and mission are valuable.
What’s your current mission statement? What’s your biggest challenge in creating one?