An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use them to create interest in a project, idea, or product – or in yourself. They should be interesting, memorable, and succinct. They also need to explain what makes you, or your organization, product, or idea unique. The goal is not to talk for a long period of time but rather, to present your cleared and detailed idea in a short period of time. The main idea behind this is that many entrepreneurs, investors and sponsors do not have a lot of time in hand. It is important to be able to make the most out of the time they give you and convince them that your business idea is worth listening to.
Here are a few tricks you can use to nail your elevator pitch.
Use an attention-getter
Add an interesting fact or stat to use at the beginning of your speech. Your goal is to immediately engage someone so that he or she is intrigued and wants to learn more. Make it short an simple so that you can go straight to the point of your presentation.
Use the WHY method
If you watch TED TALKS I suggest you watch Simon Sinek’s video on why we should always start our pitch with our WHY. As Sinek explained, many entrepreneur can tell you what they do, how they do it but very few will say WHY they do it. The goal of presenting your idea is to convince people of the sole purpose and deeper goal lying behind WHAT you do. Truth is, no matter how cool what you do seems, people are mostly interested in the reason behind it all. How did it all start? What was the motivation to make the first step? What problem is your idea resolving? When you have a WHY, then what you do has a reason to exist.
Engage with questions
The point of this is not to actually conduct a questionnaire but rather, to make your audience think. You might be presenting s solution to a problem they have never even thought of before. It is important to insert short and strategic questions that will help them align their thoughts and idea in the direction you want to take them.
Set up a draft
Put your ideas on paper. This will give you a clearer idea of the order you want to use to present, identify examples and illustrations you could use to back up your ideas. The draft will help you get a clear map so that you can ordain your ideas.
Take the time to monitor yourself. If you realize that your pitch is too long, make sure you review your main ideas and eliminate things that are not really necessary. Videotape yourself, observe your gestures, your posture and your pronunciation. This will help you identify repetitions, things that are not relevant yo your pitch and things that you should absolutely add.
Take the time to craft your elevator pitch. There are Online tools available for you that will provide clear and practical examples on how to go about writing your pitch.
Also learn more about how to cope with your fear of speaking in public here!