Great customer service is one of the greatest tools for a company’s success. Because in order to do so you need to learn your product/service more, you will be more equipped to properly represent your business. Customer service reflects your whole organization. People will always remember if your customer service was really great or really terrible. This is why it is so important to make sure they have a great memory of their experience with you.
Providing great customer service gives your company many benefits. It is important to an organization for a number of reasons. Here are a few:
Word of mouth is one of the best forms of publicity you will ever have. Never underestimate the power of a satisfied customer. When a customer is happy, you can be sure they will talk about your product/service to other people, which will bring you even more customers. The best part is, it is absolutely FREE! No need to pay for this kind of advertisement.
Let’s face it, things will not always go smoothly. Sometimes, things go wrong and that is part of the journey. Clients won’t be satisfied, things won’t go as planed and so on. When these things happen, a great customer service has the power to save you. Let me give you a simple example to illustrate my point. You arrive at your hotel. You’ve had a long flight and you are exhausted. All you want to do is sleep but when you arrive at the desk, you realize there has been a problem with your reservation (on the hotel’s end). you are angry, tired and so ready to write a bad review. But this very nice manager shows up and offers a free spa treatment while you wait for your room to be ready. The great customer service quickly compensate for their mistake and if everything else goes well, you might even recommend them to other people planing on visiting the city. See how customer service can save a company’s reputation? This is why it is so important to make great customer service one of your top priorities.
When you provide great customer services, you not only acquire new customers but you also increase your chances of retaining your current customers. Satisfies customers will stick to your services without having to go to your competitors. This is a great thing for the company as customer retention costs less than customer acquisition!
INCREASES YOUR CASH FLOW
More clients = More sales = More revenues. The better, the customer service you provide, the more clients you will be able to retain and acquire, and the better your cash flow will look…increasing your overall profitability. (if of course you are able control your costs)
IT CALLENGES YOUR EMPLOYEES
When you clearly show your employees that customer service is part of the company’s top priorities, it will challenge them to deliver great work and treat the client like a king/queen. This will help you build a strong team of employees and make sure your staff is ready to be independent.
Overall, providing an excellent customer service will give you everything to gain and nothing to lose.
Ann-Sophie Ovile, Writer, Shortstints