In order to make sure your customers truly stay around, they need to develop a sense of loyalty to your company. Many people come and go but it is the ones who come back that will help you build a solid foundation. If you want your customers to come back, you need to give them a reason to. One of the best ways of doing so is to help them connect with your brand.
SELL AN EXPERIENCE, NOT A PRODUCT OR SERVICE
In order to allow your customers to connect with your brand, it is important to build an emotional connection. One of the most effective ways in building emotional connections with customers is to prove that they are dealing with an actual person and not just a nameless, faceless corporation. And how do you do that? By sharing a story. When you share your story, the WHY behind what you do, people are able to relate to you and want to support what you do. By developing an emotional connection, you allow yourself to be vulnerable and let your audience see what makes you who you are. When people are emotionally connected to you, they will have a stronger sense of loyalty!
MAKE THEM FEEL LIKE THEY ARE A PART OF THE TEAM
Nothing makes customers feel better than to feel like their voices are heard. When you allow your customers to let you know what they think, they will develop a sense of belonging to your company. You might wonder how you will be able to do so. well, it does not need to be as a complicated as you imagine. Start including them when celebrating small milestones. For example, if you are celebrating your 5 year anniversary, you can offer 10-30% off some items to show your customers that you would not be there without them. small gestures like this can go a long way and will strengthen their sense of loyalty.
PERSONALIZE YOUR NEWSLETTERS
Yes, newsletters are a great way to stay in touch. They are a brief e-mail newsletter that shows prospects why they should buy from you. However, most people, even after agreeing on receiving these newsletters, get tired of them and usually unsubscribe or send them to spam. In order to make your newsletter work for you, it is important to make sure it catches your client’s attention.
Make it visually appealing by:
- Making sure the text is easy to read: Use the right font and the right spacing. When selecting fonts for your newsletter, the top priority is legibility. Make sure you select basic fonts such as Times New Roman or Arial.
- Consider using the same color pattern as your logo.
- Adding pictures: Pictures will make your newsletter feel and look more alive
By making your newsletter more attractive, customers will enjoy reading them more rather than being annoyed every time they see your company’s name on their screen.
CREATE A PRODUCT TOUR
A product tour is a great way to let your customers know what the company has been working on. You can use your online platforms to do so by linking a YouTube video to your website. Or, you could also take advantage of this to create an event! Announce it on your website and social media pages and let them know that your doors will be open for some cocktails and a presentation of the company’s novelties. Letting your customers inside what is really going on will develop a deeper relationship and keep them updated.
DESIGN TOUR MATERIAL WITH YOUR CUSTOMERS IN MIND
Every detail counts when it comes to your customers. Pick your colors, your font, your designs and pictures with them in mind. Depending on your target market, your colors may vary in brightness. Your logo might follow a certain trend… It is all about the details and it is very important to know your market.
PROVIDE EXCELLENT CUSTOMER SERVICE
Great customer service is the key to building a strong relationship with your customers. If you provide a bad service, you can rest assure you will lose more clients than you gain/retain them.
Ann-Sophie Ovile, Writer, ShortStints