Today, social presence is a must in your recruiting strategy. 59% of employees say a company’s social media presence was part of the reason they chose their workplace. Social media allows employers to identify and reach potential candidates who have the right qualifications but are not thinking about changing their current jobs. Social media activity makes passive candidates aware of new job openings that may motivate them to consider leaving their current job for a better one.
How can recruiters make the most out of social media to attract the right candidates?
Find out which social media platforms work for you
What better way to benefit from social media than to actually be present on social media platforms? In 2017, it is important for your company to find out which platform works best and allows you to stay connected to clients, potential partners and candidates. Chances are, many job seekers are keeping track of your company’s updates in order to learn about new opportunities. Not everybody checks out websites regularly. Posting jobs on your company’s Facebook page, on Instagram or even Twitter will help you get the information out there more quickly. Make sure you use the right hashtags and that you have a team in place to follow-up when prospective candidates reach out. Depending on what type of company you own, the right social media platforms may vary. Make sure you take the time to identify which one works for you and set up profiles that will help your followers understand what your company does and stay on top of information.
Set up a periscope Q&A
If there is something recruiters are all trying to save these days, it is time and money! The recruiting process can be long and costly. It takes multiple hours screening resumes and interviewing candidates. Recruiting via social media enables candidates to respond immediately through different social media platforms and thus employers can fill vacant positions faster. Platforms like periscope allow you to set up a live video stream from your phone anywhere you can connect, and give others access to that live stream. It is a great way to share important information about the company to a large group of people and identify interesting talents.Try a brief broadcast before the actual event to get the hang of it. Live streaming is becoming much more prominent in the world of recruitment, and now is a great time to get involved. Don’t be the last company to get on board with this new way of doing things. There are also alternatives like Facebook Live, although this is perhaps seen as a little informal and less professionally-aimed. Snapchat is another option, but you will need to build up a big following before you use it as outside cannot get access to broadcasts.
Get employees to share your company’s culture
The people who form your company are in the best place to share company culture authentically on social media. Encourage them to share honestly on social media about what your workplace culture is like. Be sure to have them use the company culture hashtags you created. Simply encouraging employees to share their company’s social media updates–when done properly–can dramatically expand a company’s total following, extending the reach and impact of its messages. Plus, this does not require any excessive amount of time or money.
Use visual marketing
Did you know that posts that include images produce 650% higher engagement than text-only posts? Visuals are memorable and effective, because they help people process, understand, and retain more information more quickly. Make sure you use videos and images to sell your company. It might be a great idea to get pictures of current employees with quotes about their work experience. You could also use short clips about the company’s culture. Visual content increases message association, brand awareness, and engagement.
Hire a social media managers
Unless you are lucky, social media does not just magically work. It takes times, thinking and planing. Hiring someone who will be able to help create content, help generate traffic, give tips to gain followers and overall increase your company’s visibility is a great investment. Social media is about engagement. You want to build relationships with your viewers and earn their trust and loyalty. A social media manager can help you reach the desired number of organic likes and followers.
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