Social media is an integral part of creating brand awareness and increasing your target market reach.
Over 75% of all Internet users use at least one form of social media. Social media sites are some of the most visited online locations.
With the right social media branding techniques, you can build a huge list of followers, be seen as an industry expert, and become a reliable employer for job seekers.
When it comes to company branding, here are things not to do on social media.
On social media sites like Twitter, there are millions of tweets updated everyday. If you don’t have an image or graphic to grasp your followers’ attention, they may not even see your tweet.
This goes for your target consumers, as well as potential employees (temps, interns, short term contractors, etc.)
You want likes and retweets on Twitter. It helps grow your reach. The more people know about your company, the better.
Adding visuals is the quickest way to stand out. It may take an extra minute or two, but the time investment is worth it.
Tweets with pictures, for instance, receive 150% more retweets, and 89% more likes than tweets without pictures.
Creating Social Media Updates Not on Brand
Everything you do should be on brand – meaning it should fit your brand entirely. You must be consistent. That’s why understanding your brand completely is so important.
Social media is an incredible tool you can use to help your company. Only share social media updates, information, pictures, and so forth that match your business.
Otherwise, you risk confusing your followers. If you’re unsure if it matches your brand, chances are it doesn’t. It’s better not to post something you’re unsure of, then post something that doesn’t match the vision, goals, and voice of your organization.
Your turn! What are your tips for social media and branding?