Company Branding – Things Not to Do on Social Media

Social media is an integral part of creating brand awareness and increasing your target market reach.

Over 75% of all Internet users use at least one form of social media. Social media sites are some of the most visited online locations.

With the right social media branding techniques, you can build a huge list of followers, be seen as an industry expert, and become a reliable employer for job seekers.

When it comes to company branding, here are things not to do on social media.

Excluding Visuals

On social media sites like Twitter, there are millions of tweets updated everyday. If you don’t have an image or graphic to grasp your followers’ attention, they may not even see your tweet.

This goes for your target consumers, as well as potential employees (temps, interns, short term contractors, etc.)

Social Media Plan
Is Your Social Media Marketing Plan Including Visuals?

You want likes and retweets on Twitter. It helps grow your reach. The more people know about your company, the better.

Adding visuals is the quickest way to stand out. It may take an extra minute or two, but the time investment is worth it.

Tweets with pictures, for instance, receive 150% more retweets, and 89% more likes than tweets without pictures.

Related: Why Your Company Needs to Use Social Media

Creating Social Media Updates Not on Brand

 Everything you do should be on brand – meaning it should fit your brand entirely. You must be consistent. That’s why understanding your brand completely is so important.

Social media is an incredible tool you can use to help your company. Only share social media updates, information, pictures, and so forth that match your business.

Social Media Stratey
Brand Consistency is Important. Have You Assessed Your Social Media Marketing Plan Lately?

Otherwise, you risk confusing your followers. If you’re unsure if it matches your brand, chances are it doesn’t. It’s better not to post something you’re unsure of, then post something that doesn’t match the vision, goals, and voice of your organization.


Your turn! What are your tips for social media and branding?


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Are You Hiring? Job Seekers Need an Attractive Job Offer

On average, 71% of individuals are seeking employment or searching for a new job.

When employment and jobs are discussed in the hiring industry, conversations tend to be one-sided. We think of what the job seeker needs to do to impress employers.

After all, you need to convince them to hire and pay you; however, there is another side of this conversation.

Companies and employers need to sell themselves to job seekers. If you aren’t an attractive business, no one will want to work for you. And if no one has ever heard of you, your employer brand won’t impress candidates.

Hiring Tips
Do Your Job Offers Need Tweaking?

Despite how many job seekers are out there, it is challenging to find the right talent for your company. Finding a temp or intern is just as complicated as hiring a short term contractor or traditional employee.

Are you hiring? Job seekers need an attractive job offer. Let’s explore how to reel in job candidates.

Focus on Your Organization’s Strengths

What are the best qualities of your company? What makes you passionate about the organization you work for?

Passionate and skilled job seekers are looking for more than pay when they apply for a job opening. They’ve researched your company and weighed your core values and mission.

Hiring Tips
What Makes Your Company Stand Out? It’s Culture? Strengths ?

Play to your company’s strengths. On job ads and posts, highlight the best assets of your business and why candidates will want to work there.

What’s your company’s culture? How will this candidate fit in? Tell them why they’re an excellent candidate on top of why your business and the position are better than your competitors’.

Related: Here Are Common Hiring Pitfalls You Need to Avoid

Don’t Complicate Things

To create an attractive job offer, outline the job role and requirements as simply as possible. During interviews, discuss these duties with candidates, so they know what to expect. Everyone needs to be on the same page.

If your open job position is three jobs in one, you won’t find many job seekers willing to do three jobs because your company doesn’t want to hire three separate people.

Hiring Tips
Are The Job Duties Unrealistic? Is Your Firm Expecting To Much ?

Put yourself in a job seeker’s shoes before you post that job ad and before you offer the job to a top candidate.

Pay Employees What They’re Worth

If you’re low-balling wages to employees and potential candidates, your job offer isn’t going to be attractive. It raises the question of whether you value your staff.

Many job seekers will have a salary in mind based on experience, research, and their location. Companies that aren’t willing to budge, and are paying too low will not receive many acceptances.

You can disclose the salary amount in job posts if you like. Or you can choose to discuss it with candidates who are entering the later stages of the hiring process. But don’t be surprised if top candidates are suddenly uninterested in your position if you know the salary is reduced.

While low pay isn’t the top workplace deal breaker, it is one of the top 5 next to poor work-life balance, lack of advancement opportunities, and terrible co-workers.


How do you create attractive job offers? Have any other tips?


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Tips from Facebook to Hire the Best Talent

Facebook is known for hiring some of the best talent. With a team of 13,598 employees as of March 2016, every temp, intern, contractor, and traditional staff member matters. And they undergo a selective hiring process to ensure they’re only hiring the best.

Everyone wants the best talent. If you struggle to hire the right employees, here are tips from Facebook to hire the best talent.

Don’t Settle

It’s tempting to hire candidates to fill an open position when you need work done. But you could be making a wrong hiring decision.

Hiring Tips
Is Your Firm Carefully Screening ?

Don’t settle for an applicant. You know who you’re looking for. Only hire candidates you’re confident about and who you’re excited to have join the team.

Emphasize Your Core Values

Your staff needs to share the same outlook as the company and share the same values. Facebook believes in connecting people with friends and family, and connecting people around the world.

Not everyone agrees that we should be able to share every detail of our life on the internet, or connect with strangers. But CEO Mark Zuckerberg does, and so does his staff.

 Related: Do You Need to Disclose Salary in a Job Posting?

Be Honest

What’s the reality of working for your organization? If you’re a start-up, you’re most likely small, and employees will have to take on more responsibilities.

Be upfront and honest that hard work will be required of the job role, but passion is a motivating factor.

Hiring Tips
Are You Open About The Workload?

For smaller businesses, you may not be able to offer generous employee benefit packages, but you can provide a rewarding work experience with opportunities for growth and advancement.


How do you hire the best talent? What are your tips for finding and hiring the best candidates?


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Need to Relocate? Here Are the 7 Best Job Cities for 2016 (Part II)

More than 40 million people relocate every year. Some relocations are voluntary for work, while others are required by your employer.

Moving to a new city is exciting and challenging all at once. Whether you stick with the same company or find a job with a new employer, you don’t always know what to expect.

You want to know what to expect out of your new city. Let’s continue to Part Two of the best job cities for 2016 where we’ll explore 4 more cities that are great places to relocate.

If you want to see the previous 3 cities on this list, check out Part I (link).

  1. Austin, Texas

Austin is a vibrant city that has rich food and music scenes. This is a great place for younger crowds and older workers with families.

Plus, the cost of living is low, there are plenty of job opportunities, and the weather is relatively pleasant year round. It’s perfect for tech and corporate jobs, especially in recent years.

Job Search
Search For Contract Jobs In Austin, Texas.

Austin is a place where you can settle down if you want and have a balance between work and life.

  1. Salt Lake City, Utah

Not every job seeker wants to live in the desert. It’s often overlooked because people just think hot, hot, hot. But Utah is a beautiful place with plenty of job opportunities and attractions. Plus, if you enjoy skiing, this is the place to be.

Jobs In Salt Lake City, Utah
Search Salt Lake City, Utah Temporary Jobs.

Salt Lake City is a great place if you’re seeking a technical support engineer or a sales and marketing career. The city is family-oriented, but it also boasts a wealth of young individuals, so it’s ideal for recent graduates and single workers.

Related: What Are the Best Cities for Recent College Grads?

  1. Minneapolis, Minnesota

Minneapolis received an overall score of 3 out of 4 on the list for friendliest job cities. Plus, the average median base salary is $65,000 – a sustainable wage for singletons and families.

Plus, it was ranked #1 as the most relaxed city, and 3rd for the most literate city, according to Connecticut State University.

Jobs in Minneapolis, Minnesota
Search Minneapolis, Minnesota Freelance Jobs.

The city is also ideal for careers in sales management, web design, and business development management, according to Glassdoor.

  1. Oklahoma City, OK

Have you ever considered relocating to Oklahoma? Oklahoma City has a work-life balance rating of 3.2 and a job satisfaction rating of 3.3 out of 4. And it’s one of the friendliest cities in America.

Entry-level employees average salaries at $50k a year, and cost of living isn’t sky high. Plus, Oklahoma is home to vast green mountains and has the most ecological regions per square mile than any other U.S state.

Jobs In Oklahoma City
Search Oklahoma City, OK Contract Jobs.

It also has delicious food, a low unemployment rate, and gorgeous city and nature views.


What cities have you work in? What cities would you add to the list?


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Do You Need to Disclose Salary in a Job Posting?

Do you need to disclose salary in a job posting? This question is met with half of employers saying yes, and the other half saying no.

When it comes down to it, you don’t “need” to tell job seekers of the role’s wages right away. It should meet the average pay of an employee with the experience, skills, and company’s location you’re looking for, if not more.

There are benefits of listing the position’s salary in your job ad, but it also has cons.

Salary Isn’t Everything

While many employers assume salary is the top motivating factor and a deal breaker for employees, it isn’t. Salary isn’t as important as you think; it’s the same for any job type – temp, internship, contractor, seasonal, and so forth.

Job Posting
Is Your Firm Adding Salaries to Job Postings?

64% of employees are happy with their compensation. But that doesn’t mean you shouldn’t pay your staff what you’re worth. As a recruiter or hiring manager, you should know how much the position is worth.

It’s up to you whether you want to let job seekers know right away what you’re paying, or let those who reach the later hiring stages negotiate wages.

Related: Why You Need to Pay Employees What They’re Worth

But It Can Matter

For executive and senior positions, companies may choose to disclose salary. Some organizations may not, and instead base salary “depending on experience” (DOE).

Is the open role entry-level? Or is it management? The position can influence whether it’s best to disclose salary details or not.

Job Posting
Have You Considered Adding Salaries to Executive and Senior Management Job Postings?

Plus, for job seekers who aren’t interested and are looking for higher pay, listing your salary can save everyone time. Why waste your time with candidates who aren’t interested in your company and only care about money?


Do you disclose job salary in your job ads? Why or why not?


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Today’s “Entry Level”: The Ins and Outs of Internships

Today’s job market is not what it once was. There was a time when “entry level” implied that no experience was necessary, and a solid academic record was the only prerequisite for a quality job. The value of a bachelor’s degree is today diluted, and employers now commonly demand an experiential background where they once might not have.

Entry Level Internship

Enter the internship, a rite of passage for students and graduates alike. A resume without any is one that an employer is likely to pass over, so job seekers are well-advised to participate. Internships range from competitive, high-paying posts to the commonly maligned unpaid position. Critics of the latter condemn them as exploitative and insubstantial, but in many cases such judgment is unduly harsh. Let’s take a moment to evaluate the tradeoffs between paid and unpaid internships.

As you begin your search for a meaningful position, you should rid yourself of a couple common misconceptions. The first is that paid internships are by definition higher quality, and the second is that unpaid positions are only offered by employers who are cheap. Here is the simple reality: the likelihood of securing a paid position depends on the field in which you are seeking one. The more lucrative the industry, the more money companies will have at their disposal, and thus the more likely you are to find paid work in that field. Areas like education and social services will have fewer paid positions than industries like financial services or advertising, but this speaks little to the inherent quality of the work. As you search, manage your expectations with this in mind. If you’re seeking a position in a lucrative field, be skeptical of unpaid posts. Conversely, if you’re after work in a public service field, be aware that many meaningful positions will probably be unpaid.

While nothing about unpaid positions makes them inferior by definition, they hold one key disadvantage aside from the obvious. With a paid position, there is a consistent incentive for your employer to saddle you with substantive work—the company needs to ensure they are seeing a return on the money they invest in employing you. This incentive does not exist with an unpaid position. With these, it’s more likely that you’ll act as a reinforcement rather than occupy a more structured niche. This is not a rule however, and again, much depends on the field. You are much more likely to be making copies and coffee runs as an unpaid intern at an advertising agency than you would at a school that truly needs you but simply doesn’t have funds to pay.

At the end of the day, the quality of the work you will do should be your foremost priority when seeking an internship—it is a stepping stone, and future employers will look at how substantive your contributions were above how well you were paid for them. Whether you are looking at paid or unpaid positions, be sure to ask probing questions and do your best to establish what your role will be before you formally accept anything. As always, we will be happy to help you navigate this process during any point.

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