You Need to Focus on Your Business (And It Starts with a Strong Business Plan)

Do you have a business plan? Business plans are the foundation of a successful business. Without one, you aren’t setting yourself up for success.

Business plan. It’s a word that may get some eye rolls. As a startup or small business owner, the term has probably been mentioned too many times to keep count.

The truth is, though: you need to focus on your business, and it starts with a strong business plan.

Creating one doubles your chances of success.

Plan Ahead, But Not Too Much

Planning is essential to a business plan. Creating a solid plan begins with putting down on paper every aspect of your business.

Business Plan
A plan will help you focus on your objectives.

Writing your business plan involves what you are doing with your company and what you hope to achieve in the future.

Sure, it isn’t the most exciting part of owning a business. And writing down a plan (which is time-consuming) doesn’t sound like something you’d like to do. But once you’ve written it, and written it well, you can go back to the fun aspects of your business.

Nothing is set in stone in the business world. That’s why you should plan your business, but understand changes can happen. Which is why over-planning won’t do you any good.

You must always be ready to adapt when needed. So stay flexible.

Related: Need Help with Your Vision Statement? Here Are 4 Things to Consider

Identify an Issue and Solve It

Every successful business offers a solution to a problem. In your industry, what problem are you trying to solve?

Business plan
Stay on Track with a solid business plan.

Your business plan must include your customers’ problems or needs, and how you can help and solve that problem. In other words, how can you make their life easier?

For instance, Apple is known for innovation. Their products are accessible to the public, easy to use, and simple.

If you’re a tech startup, does your product solve a problem? If it doesn’t, you need to dig deeper, expand your ideas, and maybe even go back to the starting line before moving forward again.

Stay Focused

While writing and building your business plan, make sure you focus on a problem in your industry and how you will solve that problem.

But stay true to your company brand. Don’t forget about your mission, values, ideals, and company culture while creating it. It can be easy to get lost in it all. Even if you’re just beginning your journey as a small business or startup, keep those values close to you, and never lose sight of them.

Your values and ideals will help you hire employees such as temps, interns, and short term contractors.

Plus, the more focused you are, the easier it is to build your business plan and the faster you can get back to other parts of your business.

Make your business plan purposeful, and discuss how you can change the world. Not just make money.


What is your biggest business plan obstacle? How did you overcome it?


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Are You Hiring? Job Seekers Need an Attractive Job Offer

On average, 71% of individuals are seeking employment or searching for a new job.

When employment and jobs are discussed in the hiring industry, conversations tend to be one-sided. We think of what the job seeker needs to do to impress employers.

After all, you need to convince them to hire and pay you; however, there is another side of this conversation.

Companies and employers need to sell themselves to job seekers. If you aren’t an attractive business, no one will want to work for you. And if no one has ever heard of you, your employer brand won’t impress candidates.

Hiring Tips
Do Your Job Offers Need Tweaking?

Despite how many job seekers are out there, it is challenging to find the right talent for your company. Finding a temp or intern is just as complicated as hiring a short term contractor or traditional employee.

Are you hiring? Job seekers need an attractive job offer. Let’s explore how to reel in job candidates.

Focus on Your Organization’s Strengths

What are the best qualities of your company? What makes you passionate about the organization you work for?

Passionate and skilled job seekers are looking for more than pay when they apply for a job opening. They’ve researched your company and weighed your core values and mission.

Hiring Tips
What Makes Your Company Stand Out? It’s Culture? Strengths ?

Play to your company’s strengths. On job ads and posts, highlight the best assets of your business and why candidates will want to work there.

What’s your company’s culture? How will this candidate fit in? Tell them why they’re an excellent candidate on top of why your business and the position are better than your competitors’.

Related: Here Are Common Hiring Pitfalls You Need to Avoid

Don’t Complicate Things

To create an attractive job offer, outline the job role and requirements as simply as possible. During interviews, discuss these duties with candidates, so they know what to expect. Everyone needs to be on the same page.

If your open job position is three jobs in one, you won’t find many job seekers willing to do three jobs because your company doesn’t want to hire three separate people.

Hiring Tips
Are The Job Duties Unrealistic? Is Your Firm Expecting To Much ?

Put yourself in a job seeker’s shoes before you post that job ad and before you offer the job to a top candidate.

Pay Employees What They’re Worth

If you’re low-balling wages to employees and potential candidates, your job offer isn’t going to be attractive. It raises the question of whether you value your staff.

Many job seekers will have a salary in mind based on experience, research, and their location. Companies that aren’t willing to budge, and are paying too low will not receive many acceptances.

You can disclose the salary amount in job posts if you like. Or you can choose to discuss it with candidates who are entering the later stages of the hiring process. But don’t be surprised if top candidates are suddenly uninterested in your position if you know the salary is reduced.

While low pay isn’t the top workplace deal breaker, it is one of the top 5 next to poor work-life balance, lack of advancement opportunities, and terrible co-workers.


How do you create attractive job offers? Have any other tips?


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